When You Have to Wing It
What if you have to make it up as you go along? There is a way to prepare for that assignment, even when you have little or no creative information at the start.
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What if you have to make it up as you go along? There is a way to prepare for that assignment, even when you have little or no creative information at the start.
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Start by thinking backwards. Then move through a tried and true process to get you from idea to image and give yourself the best chances for success.
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It pays to invest time, thought and energy into a collaborative relationship with your creative team
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