Tag Archives: marketing
I was truly disappointed when Nikon posted this on their Facebook page “A photographer is only as good as the equipment he uses, and a good lens is essential to taking good pictures! Do any of our facebook fans use any of the NIKKOR lenses? Which is your favorite and what types of situations do you use it for?”
Nikon later posted a sort of apology, “We know some of you took offense to the last post, and we apologize, as it was not our aim to insult any of our friends.”
But the question is out there now. It annoys photographers immensely when someone says, “That’s a great picture. What camera do you use?”
As if the years of practice didn’t count, only the camera. Sometimes, the size of the camera around the photographer’s neck is the thing that impresses people the most. Thus is propelled the commercial perpetuity of the camera companies.
And so the hobbyist who’s just starting out with that camera that isn’t so big and doesn’t have that fancy lens begins to doubt they have what it takes to improve their photography, and questions why they should continue with their hobby.
Although it is true that professional photographers need the flexibility and control a complicated dSLR affords, it is untrue that the most expensive gear makes you a better photographer.
When I first started with digital cameras, I came across a young man named Joey Lawrence in a forum called DP Challenge.
This young man was using a one-megapixel point and shoot.
And he was winning challenges left and right with his dramatically lit images. Joey L was using that little camera to capture some amazing images. Here’s a screen capture of one of his shots.
Joey L now uses professional camera bodies for his commercial work, but when he used a little point and shoot, you could already see his “signature” on his images. It’s this signature that makes him the photographer he is. It’s called vision.
It’s the skill of knowing how to light. The camera has a great computer which meters on the light in a scene and calculates what to do to render a good exposure. But it is easily fooled, flooding the sensor with light when the scene is too dark, or making a subject too dark when against a brightly lit background. It’s the photographer who controls the camera to see what he or she sees, making the image.
It’s the skill of knowing what makes a good composition. Cameras do not think about balance, about tension, about color palettes in an image. The photographer does, and the photographer decides how to create these elements.
It’s the skills of artistry. What to include in the frame, what to exclude, to make a message. It’s how shallow to make the depth of field, or how sharp everything needs to be. It’s how the values need to be, to create contrast.
Rob and Lauren Lim over at Photography Concentrate wrote about how studies point to the value of the photographer behind the lens. The studies found that “One of the biggest differences was in how [artistic people] think. Experts tend to notice more details, and have more understanding of their thought processes.”
So it’s not your camera.
It’s the hours you spend getting to know the gear you have, practicing the skills you learn, learning some more, and being persistent. It’s being reflective and imaginative, and always reaching for that next level in your creative approach.
No camera or gear upgrade will give you good images automatically. Conversely, no matter what gear you have, if your vision is strong and your skills are strong, your pictures will come out strong.
Hold that camera in your hands–the one you have now–as what it is, the tool that you can use to capture your vision.
Unleash yourself on a learning spree, take lots and lots of pictures, and again, learn from what you do. Ultimately, you are the author of that signature.
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You might also like:
10 Small Things that Make a Big Difference in Your Photos
Hey Photographer! Who are You and What do You Believe?
How Different Lenses Help You See Creatively
Are You Paying Attention?
Be a Photographer, Not a Lens Changer